When I founded Templeton Interactive several years ago, I needed a way to keep in shape and clear my head, while coming up with new and interesting ways to help my clients. It turns out that running is a great way to do all of these things. You’d be surprised how much brainstorming you can do while out on the road or trails for 3-4 hours at a time.
I caught the marathon bug in 2010, and most recently completed my fifth marathon, the Long Beach Marathon, in October 2013. During the long runs to prepare for these races, I started thinking about how similar marketing campaigns and marathons can be, and came up with eight insights I’d like to share.