What’s the biggest problem with social media that almost nobody is talking about? Information overload. Successful social media is based on heavy sharing and high membership. Yet, paradoxically, the more sharing is done, and the more members a network has, the less valuable social media becomes. Follow this example.
Let’s say you’re an average social media user, with 50 Facebook friends, 75 LinkedIn contacts, membership in 5 LinkedIn groups, and you’re following 50 Twitter accounts. These are modest numbers – many fans of social media have much higher numbers than these. Indeed, LinkedIn lets you follow up to 50 groups.
From my experience, social network activity (how much people post) varies widely. Some people post very frequently, some never post, and everyone else is somewhere in the middle. (This doesn’t even take into account the social media holdouts – people who for reasons of personal preference, security concerns or workplace requirements cannot join these networks). Continue reading