July 7th, 2011
Posted in Mobile Payments | Comments Off
July 7th, 2011
AT&T and Verizon are said to be in trials with Discover to establish a new payment system using smart phones. As I see it, there are going to be three main players in this space: Cellular providers, credit card companies and banks. The first two we know – the last one may be a little bit of a surprise. However, what’s to stop Wells Fargo from putting an app on your smartphone to allow you to debit money from your account automatically? Also, businesses are doing limited trials with payments using smart phones (See Starbucks), but do you really want to have hundreds of private label apps cluttering your cellphone? No, there will be a winner from one of the three aforementioned groups. Who will it be? My money is on the credit card companies. They have the experience and deep pockets to handle fraud.
Posted in Mobile Payments | Comments Off
June 30th, 2011
This blog will be a forum for us to post marketing tips and techniques to help companies enjoy successful product launches and generate leads. We’ll be tapping into more than 20 years of experience with companies such as MCI, ADC and IMC Networks to let companies ranging from Fortune 500s to Start-ups know what works and what doesn’t in today’s hyper-sophisticated marketing world.
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