New AMEX mobile payment service called Serve

July 7th, 2011

American Express announces Serve in the battle to control mobile payments. Google rumored to be cozying up with Mastercard http://money.cnn.com/2011/03/28/technology/american_express_serve/index.htm?source=cnn_bin&hpt=Sbin

This could be the tipping point that signals the arrival of smart phone payments.

The Dawn of New Battleground

July 7th, 2011

AT&T and Verizon are said to be in trials with Discover to establish a new payment system using smart phones. As I see it, there are going to be three main players in this space: Cellular providers, credit card companies and banks. The first two we know – the last one may be a little bit of a surprise. However, what’s to stop Wells Fargo from putting an app on your smartphone to allow you to debit money from your account automatically? Also, businesses are doing limited trials with payments using smart phones (See Starbucks), but do you really want to have hundreds of private label apps cluttering your cellphone? No, there will be a winner from one of the three aforementioned groups. Who will it be? My money is on the credit card companies. They have the experience and deep pockets to handle fraud.

Welcome to the Templeton Interactive blog

June 30th, 2011

This blog will be a forum for us to post marketing tips and techniques to help companies enjoy successful product launches and generate leads.  We’ll be tapping into more than 20 years of experience with companies such as MCI, ADC and IMC Networks to let companies ranging from Fortune 500s to Start-ups know what works and what doesn’t in today’s hyper-sophisticated marketing world.