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Eight Ways That Running A Marathon is Like Running A Marketing Campaign
When I founded Templeton Interactive several years ago, I needed a way to keep in shape and clear my head, while coming up with new and interesting ways to help my clients. It turns out that running is a great way to do all of these things. You’d be surprised how much brainstorming you can do while out on the road or trails for 3-4 hours at a t...
A Brief History of Software Protection and Licensing
Up until the 1980s, there were few if any licensing strategies, beyond simply selling a software program and hoping that it wouldn’t be copied. Licensing wasn’t an issue for many early applications, because the software was shipped in a hard to copy format, such as proprietary game cassettes or on audio tapes, which were difficult to duplicate...
Social Media is such a hot topic these days. It’s hard not to be curious about its potential for generating business, but it’s also easy to be confused about how to get started. There are so many platforms targeting multiple audiences, each with a slightly different spin on how to encourage social sharing. Usually the first question I have t...